2025 Sales Process

Learn more about how you can get involved as an exhibitor, sponsor, or more!

Interested in Participating?

2026 SOF Week Sales Update

For SOF Week 2026 Sales, Global SOF will continue to employ a fair and equitable process for exhibition and sponsorship sales to ensure exhibitors are representative of companies supporting USSOCOM’s Title X responsibility “to develop, acquire, field, and sustain technology in support of USSOCOM mission objectives.”

  • Corporate Partners: GSOF has over 325 Corporate Partners, a deliberately built community that is representative of elite organizations with a goal to support and enable the SOF community. These partners will be given first access to Exhibition Space and Sponsorship opportunities in August 2025.
  • Lottery Process: From August to October 2025, organizations will have the opportunity to submit an Intake Form for interest in participating in the SOF Week Exhibition. These intake forms are used to populate the Exhibitor Lottery for exhibit space. Organizations that fill specific requirements provided by SOF AT&L will receive an additional entry in the lottery. Lotteries will be conducted first by Primary PEO Zone Choice, then by Secondary PEO Zone Choice. Videos of the lottery randomization process will be available upon request.

Intake Form

The Intake Form for industry opportunities will be published in August 2025.

All non-GSOF Corporate Partner organizations interested in any opportunities at the SOF Week Exhibition must complete the Intake Form. This includes:
– Exhibition Space
– Sponsorships
– Demonstrations
– Advertising

All GSOF Corporate Partners will be contacted for interest regardless of completion of the Intake Form, although completion of the form is still recommended to guide opportunity conversations.


Sponsor

SOF Week offers unmatched brand exposure with elite defense leaders and decision-makers, making it the top opportunity of the year to showcase your innovations and influence the future of special operations.

The Sponsorship Prospectus will be shared in Fall 2025.

Exhibit Hall Zones

Learn more about the specialized zones in the SOF Week Exhibition Hall, each spotlighting key capabilities for Special Operations—from Information Systems and SOF Warrior to Maritime and Special Air Warfare.

There are also dedicated pavilions for Small Businesses, Human Performance & Wellness, and NEW for 2026, the Space Capabilities Zone.

Learn more

selection timeline

Lottery Process Explained

The Exhibition Hall is configured by functional zones to make it more navigable. When you fill out the intake form, you will select a Primary and Secondary Zone preference. If your company is not selected during the first Lottery drawing, you will be afforded another opportunity based on your secondary zone indicated on the intake form. This will give your company two opportunities during the random lottery drawing process. An additional lottery opportunity will be afforded to companies supporting requirements detailed by USSOCOM found here. This is our effort to ensure that the Exhibition showcases capabilities supporting the SOF warfighter.


The random lottery drawing will take place in Fall 2025. Companies will be notified of the order they were allocated during the process. The sales team will contact each company in lottery selection order by functional zone. Each company will have ten business days from the time of the notice to respond. If the selected company does not respond or decides not to participate, the next company in order will be contacted.

EXHIBIT AT SOF WEEK

2025 Exhibit Hall Sales

The finalized 2026 SOF Week Exhibition Timeline will be added below when available.

GSOF Corporate Partner:

The 2025 SOF Week Timeline is shown below. We expect a similar timeline to be executed for SOF Week 2026.

5 – 31 AUG 2024: Submit a 2025 SOF Week Exhibition Intake Form
5 – 21 AUG 2024: Founding, Strategic, and Sustaining Partners
22 AUG – 10 SEP 2024: Patron and Small Business Plank Holders
11 – 30 SEP 2024: Small Business/Non-Profit Corporate Partners – Round 1
7  – 22 OCT 2024: Small Business/Non-Profit Corporate Partners – Round 2
22 OCT – 15 NOV 2024: Small Business/Non-Profit Corporate Partners – Round 3
*GSOF Corporate Partners are afforded the opportunity to exhibit at SOF Week 2025. Please note that while specific requests for booth size and location will be strongly considered, they are not guaranteed.
 
** CPs joined and in good standing by 6 SEPT 2024 will receive the 25% CP discount AND an early selection of exhibit space and sponsorships based on the schedule above.

*** CPs joined and in good standing by 31 OCT 2024 will receive the 25% CP discount on exhibit space and sponsorships, BUT will participate in the Non-CP exhibit sales lottery. Accordingly, they are not guaranteed an exhibit space at SOF Week 2025.

Non-Corporate Partner:

The 2025 SOF Week Timeline is shown below. We expect a similar timeline to be executed for SOF Week 2026.

5 AUG – 31 OCT 2024: Submit a 2025 SOF Week Exhibition Intake Form
6 NOV 2024: Lottery drawing by Zone selected on the intake form (Companies can enter the lottery for two zones by indicating a 1st and 2nd preference)
8 NOV 2024: Companies will be notified of their lottery position for their 1st choice 
8 NOV – 9 DEC 2024: SOF Week sales team will contact all companies selected to receive booth space in their respective zones (Notice of intent to purchase a booth is required within ten business days of selection notification.) 
10 DEC 2024 EXTENDED to 31 JAN: Final deadline for selected companies to contract for booth space 
12 DEC 2024 EXTENDED to 31 JAN: Alternates notified of the opportunity to exhibit (Notice of intent to purchase a booth is required within ten business days of selection notification.) 
JAN 2025 EXTENDED to FEB 2025: Lottery drawing for 2nd Zone Preference conducted based on space availability
 

Please note that this Sales Process includes all opportunities at SOF Week 2026, including:

  • Exhibition Space–indoor/outdoor booths, dock space, and hospitality suites
  • Demonstrations–outdoor industry demo opportunities
  • Sponsorships–all opportunities from Level Sponsorships to Service Dog Water Stations and everything in between

2025 Booth Price Per Square Foot:

  • Corporate Partners- $38 per square foot
  • Non-Corporate Partners- $50 per square foot

BOOTH SHARING: Each exhibitor may have up to 2 companies share their booth. The booth share cost is $500 for a Corporate Partner and $600 for a Non-Corporate Partner. This includes a company logo and description in the program guide and the event app.

​​​​​​BOOTH SIZE LIMITATIONS:
In keeping with our goal to include as many industry partners as possible, the maximum booth size is 1,200 square feet. Additionally, small businesses are permitted a maximum booth size of 600 square feet. This applies to both GSOF Corporate Partners and Non-Corporate Partners. (Exceptions may be made to any small business that possessed a larger booth in 2023.)
We realize the lottery selection process is nontraditional in the exhibition world, but we are committed to getting new exhibitors to showcase new capabilities of interest for USSOCOM every year. Additionally, SOF Week is much more than just an exhibition. There are many ways to participate, which we look forward to highlighting to the community in the coming months. 
If you have any questions about the exhibition sales and selection process, please contact our event planning partner, Clarion Events, at sofweeksales@clarionevents.com.

USSOCOM PRIORITIES

USSOCOM SOF AT&L Priorities for 2025

We expect to share the 2026 Priority List in Fall of 2025.

An additional lottery opportunity will be afforded to non-GSOF Corporate Partners supporting requirements detailed by USSOCOM. You will have the opportunity to select an option when completing the Sales Intake Form. This is our effort to ensure that the exhibition showcases capabilities that support the SOF warfighter. 

  • All domain command, control, communications, and battle management in contested environments
  • Information advantage in order to achieve strategic objectives across the spectrum of cooperation, competition, and conflict
  • Leverage AI/ML to provide increased efficiency and mission effectiveness, reduce cognitive burden, and increase speed to achieve strategic decisions
  • Counter Uncrewed Systems for Air and Maritime threats
  • Mass, initial contact, and advantage through Uncrewed Autonomous Systems
  • Increased access to contested environments to allow precision access/mobility and maneuvers in contested environments
  • Logistics and sustainment capabilities in contested environments
  • Joint live, virtual, and constructive training modernization
  • SOF Operator brain health and human performance

NON-PROFIT OPPORTUNITY

SOF Community Corridor (Non-Profit Booth Space)

The SOF Community Corridor will return in 2026. This is an opportunity for free booth space for non-profits who apply for space and are selected.

For more information, please visit the SOF Community Corridor webpage:

Click here