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Jump To: Intake Form | Lottery | Selection Timeline | Exhibition Pricing and Space Limitation
2026 SOF Week Exhibition Sales Overview
For 2026 SOF Week Exhibition Sales, Global SOF will continue to employ a fair and equitable process for exhibition and sponsorship sales to ensure exhibitors are representative of companies supporting USSOCOM’s Title X responsibility “to develop, acquire, field, and sustain technology in support of USSOCOM mission objectives.”
- Corporate Partners: GSOF has over 320 Corporate Partners, a curated community of elite organizations with a goal to support and enable the SOF community. These partners will be given first access to Exhibition Space and Sponsorship opportunities at the beginning of September 2025.
- Lottery Process: From 29 AUG to 25 NOV 2025, organizations will have the opportunity to submit an Intake Form to indicate their interest in participating in the SOF Week Exhibition. Intake forms are used to populate the Exhibitor Lottery for exhibit space. Organizations that fulfill specific requirements provided by SOF AT&L will receive an additional entry in the Lottery. The Lottery is first run by Primary PEO Zone Choice, then by Secondary PEO Zone Choice if there is exhibit space remaining. Videos of the Lottery randomization process will be available upon request.
Intake Form
All organizations interested in any opportunities at the SOF Week Exhibition must complete the Intake Form. This includes:
- Advertising (digital and print available)
- Boat Slips
- Demonstrations: Locations include Tampa Convention Center and the SOF Week Outpost @ Peter O. Knight Airport
- Exhibition Space throughout the various venues
- NEW for 2026! Exhibition Space at the SOF Week Outpost @ Peter O. Knight Airport
- Sponsor Hospitality / Meeting Space
- Sponsorships
All GSOF Corporate Partners will be contacted about their interest, regardless of Intake Form completion. However, submitting the form is strongly recommended to help guide and tailor opportunity discussions.
Exhibit Hall Zones
Learn more about the specialized zones in the SOF Week Exhibition Hall, each spotlighting key capabilities for Special Operations—from Information Systems and SOF Warrior to Maritime and Special Air Warfare.
There are dedicated pavilions for Small Businesses, Human Performance and Wellness, and NEW FOR 2026, SPACE Capabilities.
Opportunities Beyond Exhibit Space
Sponsored Hospitality / Meeting Space:
Beyond traditional booth spaces, SOF Week offers diverse meeting options designed to facilitate productive discussions and networking. From intimate boardrooms and private suites to collaborative meeting hubs and pods, there are tailored solutions for every need, whether hosting team gatherings, partner negotiations, or 1-on-1 conversations.
Sponsorships:
SOF Week offers traditional and innovative ways to showcase your brand in front of defense leaders and key decision makers through sponsorships. Check out a few of the options below:
- Cuisine Cruise
- SOF Week Outpost @ Peter O. Knight Airport Food Truck Sponsor
- Stationary Beverage Bike
- “Take a Break” Exhibit Hall Aisle Benches
- Warfighter Walk
The 2026 sponsorship prospectus will be available by 29 AUG, along with the Intake Form.
Demonstrations:
The SOF Week campus is uniquely suited to support land, air, maritime, and technological demonstrations that highlight capabilities aligned with SOF mission requirements. Demonstrations will take place at the following locations:
- Industry Demonstrations at the SOF Solutions Stage in Level 1 of the Tampa Convention Center
- Riverwalk @ Tampa Convention Center (Land and Maritime)
- SOF Week Outpost @ Peter O. Knight Airport
Lottery Process Explained
Selection Timeline
The Exhibition Hall is organized into functional zones to simplify navigation. When you complete the Intake Form, you will select your preferred Primary and Secondary Zone. If your company is not selected during the first Lottery drawing, you will be afforded another opportunity based on your secondary zone indicated on the Intake Form if space is still available.
NOTE: Companies supporting requirements detailed by SOF AT&L will be afforded an additional lottery entry. This is our effort to ensure that the Exhibition showcases capabilities essential to the SOF warfighter.
The random lottery drawing will take place on 1 DEC.
Companies will be notified of the order they were allocated during the process. The sales team will contact each company in the order of lottery selection by functional zone. Each company will have five business days from the time of the notice to respond. If the selected company does not respond or decides not to participate, the next company in order will be contacted.
EXHIBIT AT SOF WEEK
2026 Exhibit Hall Sales
GSOF Corporate Partner Sales Timeline:
29 AUG 2025: The 2026 SOF Week Exhibition Intake Form is available for submissions
2 SEP – 12 SEP 2025: Founding, Strategic, and Sustaining Partners
15 SEP – 3 OCT 2025: Patron and Small Business Plank Holders
6 – 15 OCT 2025: Small Business/Non-Profit Corporate Partners (Joined by July 2022) – Round 1
16 – 31 OCT 2025: Small Business/Non-Profit Corporate Partners (Joined 1 July 2022 – 31 August 2023) – Round 2
3 – 21 NOV 2025: Small Business/Non-Profit Corporate Partners (1 Sep 2023 – Present) – Round 3
Please note the following:
- GSOF Corporate Partners (CPs) are afforded the opportunity to exhibit at 2026 SOF Week. Please note that while specific requests for booth size and location will be strongly considered, they are not guaranteed.
- CPs in good standing by 19 SEP 2025 will receive the 25% CP discount AND an early selection of exhibit space and sponsorships based on the schedule above.
- CPs in good standing by 21 NOV 2025 will receive the 25% CP discount on exhibit space, BUT will participate in the Non-CP exhibit sales lottery. Accordingly, they are not guaranteed an exhibit space at 2026 SOF Week.
- CPs in good standing at the time of contracting will receive the 25% CP discount on sponsorships and demonstration opportunities.
Non-Corporate Partner Sales Timeline:
29 AUG 2025: The 2026 SOF Week Exhibition Intake Form is available for submissions
25 NOV 2025: DEADLINE TO SUBMIT INTAKE FORM FOR EXHIBITION LOTTERY (Forms will continue to be accepted for sponsorships and demonstration opportunities.)
1 DEC 2025: Lottery drawing by Zone selected on the Intake Form (Companies can enter the lottery for two zones by indicating a 1st and 2nd preference.)
3 DEC 2025: Notification of lottery position begins for the 1st choice selected
8 DEC 2025 – 6 JAN 2026: SOF Week sales team will contact all companies selected to receive booth space in their respective zones (Notice of intent to purchase a booth is required within 5 business days of selection notification.)
JAN 2026: Lottery drawing for 2nd Zone Preference conducted based on space availability
Exhibition Pricing and Space Limitation
2026 Booth Price Per Square Foot:
This pricing is for the following zones at the JW Marriott and Tampa Convention Center: Information Systems, Maritime, SOF Digital Applications, SOF Support and Services, SOF Warrior, and Special Air Warfare.
- Corporate Partners- $40 per square foot
- Non-Corporate Partners- $55 per square foot
2026 Booth Price Per Square Foot:
This pricing applies to the Small Business Pavilion in the Tampa Convention Center, the Human Performance and Wellness Pavilion in the Tampa Marriott Water Street, and the *NEW* SPACE Capability Zone in the Westin Tampa Waterside.
- Corporate Partners- $1,950 per 8×6 tabletop
- Non-Corporate Partners- $2,650 per 8×6 tabletop
2026 Static Display Price Per Square Foot:
This pricing is for the SOF Week Outpost at Peter O. Knight Airport and Outdoor Displays at the Tampa Convention Center.
- Corporate Partners- $20 per square foot
- Non-Corporate Partners- $27.50 per square foot
2026 Demonstration Pricing:
This pricing is for the Tampa Riverwalk and the SOF Week Outpost at Peter O. Knight Airport
- Corporate Partners- $4,000 for three demonstration opportunities
- Non-Corporate Partners- $5,000 for three demonstration opportunities
BOOTH SHARING:
Each exhibitor is permitted to have booth partners. The booth share cost is $600 for Corporate Partners and $750 for Non-Corporate Partners. This includes a company logo and description in the program guide and the mobile app.
BOOTH SIZE LIMITATIONS:
In keeping with our goal to include as many industry partners as possible, below are the booth size limitations: (all space limitations are based on availability)
- Maximum booth size is 1,200 sq ft
- Small businesses are permitted up to 600 sq ft.
(Exceptions may be made for any small business that had a larger booth in 2025.) - NEW FOR 2026: Organizations contracting for a hospitality suite in the Tampa Convention Center are limited to 600 sq ft of booth space.
*Small business is defined as organizations with under $40 million in annual revenue.
Note: Only GSOF or MCI USA will contact you about exhibition sales. Any other organization is not a legitimate SOF Week organizer.
USSOCOM PRIORITIES
USSOCOM SOF AT&L Priorities for 2026
An additional lottery opportunity will be afforded to non-GSOF Corporate Partners supporting requirements detailed by USSOCOM. You will have the opportunity to select an option when completing the Sales Intake Form. This is our effort to ensure that the exhibition showcases capabilities that support the SOF warfighter.
2026 SOF Week Priorities for Industry
- Resilient C5ISRT architecture to enable mission command in contested multi-domain environments (Air, Ground, Maritime, Space)
- Open architecture and modular systems to accelerate fielding and strengthen sensor to shooter networks
- Advanced algorithms, such as AI/ML, to accelerate decision-making, enhance operational efficiency, and reduce cognitive load across the force
- Autonomous unmanned systems and defensive counters for air and maritime threats to gain an asymmetric advantage
- Ability to operate and maneuver within contested, GPS-degraded environments, supported by resilient logistics and sustainment
- Cognitive readiness and holistic human performance and resiliency
NON-PROFIT OPPORTUNITY
SOF Community Corridor (Non-Profit Booth Space)
The SOF Community Corridor will return in 2026 – more information is coming soon. This is an opportunity for free booth space for non-profits who apply for space and are selected.
For more information, please visit the SOF Community Corridor webpage:
Click here