EXHIBITING AT SOF WEEK?
This is your starting point for all exhibitor-related information, and at least one member of your team should have access to the official Exhibitor Resource Center. Here, you’ll find essential details about your booth, important policies, and resources to ensure a successful event experience.
Visit your Exhibitor Hub
Please note: you must log in with the email associated with your Primary POC for your booth. If you need help confirming who that is, please contact Clarion events by emailing SOF.ES@clarionevents.com
Exhibitor Information
TUESDAY 6 MAY:
JW Marriott: 10:00 AM – 5:00 PM
Tampa Convention Center: 10:00 AM – 5:00 PM
WEDNESDAY 7 MAY:
JW Marriott: 10:00 AM – 5:00 PM
Tampa Convention Center: 10:00 AM – 5:00 PM
THURSDAY 8 MAY:
JW Marriott: 10:00 AM – 3:00 PM
Tampa Convention Center: 10:00 AM – 3:00 PM
The targeted move-in floor plans are available in the official Exhibitor Resource Center found in the link at the top of this page.
Exhibitor Move-In hours:
Friday, May 02, 2025
8:00 AM – 4:00 PM
*Targeted Freight ONLY.
Saturday, May 03, 2025
8:00 AM – 12:00 PM
*Targeted Move-In – Tampa Convention Center Level 3 ONLY.
1:00 PM – 5:00 PM
*Targeted Move-In – TCC Levels 1 and 3
Sunday, May 04, 2025
8:00 AM – 5:00 PM
*Targeted Move-In – TCC Levels 1 and 3
Monday, May 05, 2025
8:00 AM – 5:00 PM
*Targeted Move-In – TCC Levels 1 and 3, TCC Outdoor Exhibits, and JW Marriott Exhibits
Exhibitor Move-Out Hours:
Thursday, May 08, 2025
3:00 PM – 10:00 PM
*JW Marriott Exhibits must be clear by May 8, 2025 at 10:00pm.
Friday, May 09, 2025
8:00 AM – 4:00 PM
Below is the Accelerator Alley Quick Facts & Guidelines document. You can also find more information about the show in general and your list of items to complete for the show in the Exhibitor Resource Center (ERC) portal. You should have received your welcome letter with your password for the ERC included. You’ll also find additional ordering forms in the Exhibitor Service Manual within your ERC portal. Any questions or can’t find you password to access the ERC, please reach out to the amazing ESM team at sof.es@clarionevents.com.
Accelerator Alley Quick FactsThinking about offering food at your booth? Take it up a notch with the Cuisine Cruise—a fun way to share global flavors, draw in attendees, and get extra traffic by being listed on our map. Options available at the JW Marriott Tampa Water Street are coming soon!
TCC Catering Menu TCC Sampling Form TCC Order FormView the following form for contact information for all Tampa Convention Center Partners such as internet, power, or audio visual needs. Please note, their incentive discounting ends April 10, 2025!
TCC Partner InformationPlease ensure your booth is located at the Tampa Convention Center prior to ordering above.
View the following form for the JW Marriott Tampa Water Street’s contact information for internet, power, or audio visual needs. Please note your booth location to ensure you are ordering services via the correct partner website.
JW Partner InformationPlease ensure your booth is located at the JW Marriott prior to ordering above.
View the following form for the Tampa Convention Center Boat Slip Guidelines.
TCC Boat Slip GuidelinesPlease view the following exhibit booth guidelines for all the important information regarding your booth!
Exhibit Booth Rules and Regulations Exhibit Booth Quick Facts