2027 SOF Week Exhibition Sales Overview
For 2027 SOF Week Exhibition Sales, Global SOF (GSOF) will continue to employ a fair and equitable process for exhibition and sponsorship sales to ensure exhibitors are representative of companies supporting USSOCOM’s Title X responsibility “to develop, acquire, field, and sustain technology in support of USSOCOM mission objectives.”
- Corporate Partners: GSOF has over 400 Corporate Partners, a curated community of elite organizations with a goal to support and enable the SOF community. These partners will be given first access to Exhibition Space and Sponsorship opportunities beginning in September 2026.
- Lottery Process: From 17 AUG to 20 NOV 2026, organizations will have the opportunity to submit an Intake Form to indicate their interest in participating in the SOF Week Exhibition. Intake forms are used to populate the Exhibitor Lottery for non-Corporate Partners for exhibit space. To exhibit at SOF Week 2027, all interested organizations must submit an Intake Form and enter the 2027 Lottery Process. For more information, click here. (add hyperlink to lottery process explained)
For questions about the Non-Corporate Partner Lottery or exhibit space waitlist, please reach out to the SOF Week Exhibits Ops Team at sofweekexhibitops@wearemci.com.
USSOCOM SOF AT&L Priorities for 2027
An additional lottery opportunity will be afforded to non-GSOF Corporate Partners supporting requirements detailed by USSOCOM. You will have the opportunity to select an option when completing the Sales Intake Form. This is our effort to ensure that the exhibition showcases capabilities that support the SOF warfighter.
2027 SOF Week Priorities for Industry
- Autonomous unmanned platforms and multi-domain defensive counters to deliver low-cost, high-mass asymmetric capabilities for air and maritime environments.
- Advanced algorithms, such as AI/ML, to accelerate decision-making, enhance operational efficiency, and reduce cognitive load across the force.
- Resilient C5ISRT architecture to enable mission command and communications with the Joint Force in contested multi-domain environments (Air, Ground, Sea, Space).
- Ability to operate and maneuver within contested, GPS-degraded environments, supported by resilient logistics and sustainment.
- Open architecture and modular design to enable rapid, cost-effective capability insertion and enhance joint sensor-to-shooter interoperability.
- Cognitive readiness tools and holistic human performance solutions to enhance warfighter survivability and mental resilience. For more information about POTFF domain priorities, please click here.
Intake Form
All organizations interested in participating in the SOF Week Exhibition should fill out the Intake Form. This includes opportunities to sponsor, exhibit, and conduct a live demonstration.
Non-corporate partners MUST complete an intake form to be entered into the 2027 exhibit space lottery.
For questions about the Non-Corporate Partner Lottery or exhibit space waitlist, please reach out to the Exhibits Ops Team at sofweekexhibitops@wearemci.com.
Lottery Process Explained
The SOF Week Exhibition Halls are organized into functional zones to simplify navigation. When completing the Intake Form, companies will be asked to indicate their Primary and Secondary Zone preferences. For a full description of the exhibition zones, click here.
NOTE: Companies supporting requirements detailed by SOF AT&L listed above will be afforded an additional Lottery entry. This is our effort to ensure that the Exhibition showcases capabilities essential to the SOF warfighter.
The random lottery drawing for 2027 SOF Week will take place 30 November 2026.
EXHIBIT AT SOF WEEK
2027 Exhibit Hall Sales
GSOF Corporate Partner Sales Timeline:
17 AUG 2026: The SOF Week 2027 Exhibition Intake Form opens for submissions
8 SEP – 18 SEP 2026: Founding, Strategic, and Sustaining Partners – Round 1
22 SEP – 9 OCT 2026: Patron and Small Business Plank Holders – Round 2
13 – 23 OCT 2026: Small Business and Non-Profit Corporate Partners (Joined by 30 June 2023) – Round 3
27 OCT – 6 NOV 2026: Small Business and Non-Profit Corporate Partners (Joined between 1 July 2023 – 30 June 2025) – Round 4
10 – 20 NOV 2026: Small Business and Non-Profit Corporate Partners (Joined 1 July 2025 – Present) – Round 5
GSOF Corporate Partner Sales Guidelines:
- GSOF Corporate Partners (CPs) are afforded the opportunity to exhibit at 2027 SOF Week. Please keep in mind that while specific requests for booth size and location will be strongly considered, they are not guaranteed.
- CPs in good standing by 18 SEP 2026 will receive the 25% CP discount AND an early selection of exhibit space and sponsorships based on the schedule above.
- CPs in good standing by 20 NOV 2026 will receive the 25% CP discount on exhibit space, BUT will participate in the Non-CP exhibit sales lottery. Accordingly, they are not guaranteed an exhibit space at 2027 SOF Week.
- CPs are required to hold and maintain a current GSOF membership and be in good standing for the entire duration from the time of exhibit space (including live demonstrations and meeting space) or sponsorship contract execution through the conclusion of the GSOF event
- Should a Corporate Partner fail to renew their membership or fall out of good standing within this specified period, they will forfeit their contracted GSOF event exhibit space and/or sponsorship.
- Misrepresenting your company’s status as a GSOF Corporate Partner may preclude your company from participating in SOF Week 2027.
Non-Corporate Partner Sales Timeline:
17 AUG 2026: The SOF Week 2027 Exhibition Intake Form is available for submissions
29 NOV 2026: DEADLINE TO SUBMIT INTAKE FORM FOR EXHIBITION LOTTERY (Forms will continue to be accepted for sponsorships and demonstration opportunities.)
30 NOV 2026: Lottery drawing by Zone selected on the Intake Form (Companies can enter the lottery for two zones by indicating a 1st and 2nd preference.)
8 DEC 2026: Notification of lottery position begins for the 1st choice zone selected
8 DEC 2026 – 5 JAN 2027: SOF Week exhibit operations team will contact all companies selected to receive booth space in their respective zones (Notice of intent to purchase a booth is required within 5 business days of selection notification.)
Exhibition Pricing and Space Limitation
Exhibition pricing is organized by zone/category and location, with exhibit space sold in 100-sq-ft increments unless otherwise noted.
Location: Tampa Convention Center, Level 1 and Level 3, and JW Marriott, Level 2
Price:
- Corporate Partners: $41 per square foot
- Non-Corporate Partners: $56 per square foot
What is included with Exhibit Space:
Each 10-ft x 10-ft exhibit space includes:
- 8-ft back and 3-ft side pipe and drape
- Company identification sign
- Exhibit spaces in the Tampa Convention Center Level 1, and JW Marriott are carpeted; Tampa Convention Center Level 3 does not include carpet
- 2 full-conference exhibitor badges
Exhibit space of 400 sq ft or more is sold as raw space.
Location: Marriott Water Street, Grand Ballroom, Level 2
Price:
– 10-ft by 10-ft Exhibit Space:
- Corporate Partners: $34 per square foot
- Non-Corporate Partners: $46 per square foot
What is included with Exhibit Space:
Each 10-ft x 10-ft exhibit space includes:
- 8-ft back and 3-ft side pipe and drape
- Company identification sign
- Exhibit spaces Marriott Water Street are carpeted.
- 2 full-conference exhibitor badges
Exhibit space of 400 sq ft or more is sold as raw space.
Location: Marriott Water Street, Grand Ballroom Foyer, Level 2
– 8-ft by 6-ft Tabletop Exhibit Space:
- Corporate Partners: $2,000 per tabletop space
- Non-Corporate Partners: $2,700 per tabletop space
What is included with Tabletop Exhibit Space:
Each 8-ft x 6-ft Tabletop exhibit space includes:
- 8-ft back and 3-ft side pipe and drape
- 6-ft. draped table
- 2 chairs
- Wastebasket
- Company identification sign
- Exhibit space in the Marriott Water Street is carpeted
- 2 full-conference exhibitor badges
Location: Tampa Convention Center, Level 1
Price:
- Corporate Partners: $2,000 per 8-ft x 6-ft Tabletop Space
- Non-Corporate Partners: $2,700 per 8-ft x 6-ft Tabletop Space
What is included with Exhibit Space:
Each 8-ft by 6-ft Tabletop exhibit space includes:
- 8-ft back and 3-ft side pipe and drape
- 6-ft. draped table
- 2 chairs
- Wastebasket
- Company identification sign
- Exhibit space in the Tampa Convention Center Level 1 is carpeted.
- 2 full-conference exhibitor badges
Location: Peter O. Knight Airport
Price:
| Space | Corporate Partner | Non-Corporate Partner |
| 0-1,000 sq ft | $20 per sq ft | $27.50 per sq ft |
| 1,001 – 2,000 sq ft | $17 per sq ft | $23 per sq ft |
| 2,001 – 3,000 sq ft | $14 per sq ft | $18.50 per sq ft |
| 3,001 + sq ft | $10 per sq ft | $13.75 per sq ft |
What is included with Exhibit Space:
Static display space is sold as raw space.
Static Display space receive 2 full-conference exhibitor badges per 10×10
Location: Tent at the Outpost at Peter O. Knight Airport
Price:
- Corporate Partners: $34 per square foot
- Non-Corporate Partners: $46 per square foot
What is included with Exhibit Space:
- 8-ft back and 3-ft side pipe and drape
- Company identification sign
- Exhibit space in the Autonomous Systems and Special Air Warfare Zones at the SOF Week Outpost is carpeted and has air conditioning.
- 2 full-conference exhibitor badges
Location: Tampa Convention Center – Keyhole Area
Price:
- Corporate Partners: $41 per square foot
- Non-Corporate Partners: $56 per square foot
What is included with Exhibit Space:
Each 10-ft x 10-ft exhibit space includes:
- 10-ft by 10-ft pop-up tent
Location: Tampa Convention Center – North and South Docks
Price:
- Corporate Partners: $6,500 per dock slip
- Non-Corporate Partners: $8,125 per dock slip
What is included with Exhibit Space:
Each boat slip is sold as raw space.
Opportunities Beyond Exhibit Space
Sponsored Hospitality / Meeting Space:
Beyond traditional booth spaces, SOF Week offers diverse meeting options designed to facilitate productive discussions and networking. From intimate boardrooms and private suites to collaborative meeting hubs and pods, there are tailored solutions for every need, whether hosting team gatherings, partner negotiations, or one-on-one conversations.
Sponsorships:
SOF Week offers traditional and innovative ways to showcase your brand in front of defense leaders and key decision makers through sponsorships. A few such options appear below:
- Charging stations at the Tampa Convention Center and JW Marriott
- Tampa Convention Center Main Aisle Park Benches
- Exhibit Hall Networking Breaks
Demonstrations:
The SOF Week campus is uniquely suited to support land, air, maritime, and technological demonstrations that highlight capabilities aligned with SOF mission requirements. Demonstrations will take place at the following locations:
- SOF Solutions Stage at the JW Marriott (Industry Demos)
- Riverwalk at the Tampa Convention Center (Maritime Demos)
- SOF Week Outpost at Peter O. Knight Airport (Autonomous Systems Demos)
BOOTH SHARING/CO-EXHIBITORS:
Each exhibitor is permitted to have booth partners sharing their space provided the co-exhibiting company has an existing corporate relationship with the contracted primary exhibitor.
Price:
- Corporate Partners: $1,200 per booth share/co-exhibitor
- Non-Corporate Partners: $1,500 per booth share/co-exhibitor
What is included with Booth Share:
- Company profile in the program guide and mobile app that includes their company logo and description
- One Full-Conference Exhibitor pass (Valued at $690)
BOOTH SIZE LIMITATIONS:
In keeping with our goal to include as many industry partners as possible, the maximum booth size is 1,200 square feet. All space limitations are based on availability.
- Founding and Strategic Partners are limited to a maximum booth size of 1,200 square feet.
- Sustaining and Patron Partners are limited to 900 square feet.
- Companies considered Small Businesses (under $40 million in annual revenue and less than 250 employees) are permitted a maximum booth size of 600 square feet. This applies to both GSOF Corporate Partners and Non-Corporate Partners.
- International Pavilions are limited to 900 square feet.
- Organizations contracting for a hospitality suite in the Tampa Convention Center are limited to 600 sq ft of booth space in the Tampa Convention Center.
Other Budget Considerations for SOF Week Exhibitors
Below are estimated prices to consider when developing budgets for exhibits at SOF Week 2027.
Note: Prices are based on advanced pricing that is available until the early-bird pricing deadline.
SOF Week 2027 SAMPLE BUDGET*
| Carpet: 10 ft-by-10 ft, $5.76/sq ft | $576 |
| Carpet padding: 100 sq ft; $4.37/sq ft | $437 |
| Table: 6 ft x 30 in; draped on 3 sides | $181.80 |
| 2 Side chairs: $111.60 ea x 2 | $223.20 |
| Material handling, 500 lbs: $1.30/lb x 500 based on direct/crated rate | $650 |
| Labor: set-up/dismantle, straight time, exhibitor-supervised, 1 hour | $130 |
| Electric power, 120-volt, 500 watt, 5 amps | $117.42 |
*Prices noted above are based on 2026 pricing. 2027 pricing will be shared in the Exhibitor Resource Center.
Note: If you have any questions about the exhibition sales and selection process, please contact our event planning partner, MCI USA, at sofweeksales@us.wearemci.com.
Only GSOF or MCI USA will contact you about exhibition sales. Any other organization is not a legitimate SOF Week organizer.